Esteban Angulo
AI Product Leader
I am a Product Leader building AI-powered digital experiences. With 20+ years of experience, I blend deep expertise in AI monetization, data science, and UGC growth to create products that scale to over 50M+ users.
AI Product Leader
I am a Product Leader building AI-powered digital experiences. With 20+ years of experience, I blend deep expertise in AI monetization, data science, and UGC growth to create products that scale to over 50M+ users.
Leading AI-driven revenue strategies generating €4M+ ARR through ML personalization, dynamic pricing, and churn prediction.
Defining and executing roadmaps scaling to 50M+ users with measurable outcomes and cross-functional team alignment across 7+ countries.
Building user-generated content ecosystems reaching 1B+ views, optimizing creator incentives and reducing CAC by 27%.
Transforming analytics into scalable growth strategies using SQL, Python, and ML to generate $200K+ incremental revenue from 5M+ listings.
Developing programmatic advertising platforms (OpenRTB 2.6) with <120ms latency and 32% CTR improvement using GenAI optimization.
Pioneering live streaming commerce generating $45M+ GMV with 18% AOV increase through real-time engagement and payment integration.
Aalto University EE 🇫🇮 Finland
NN/Group 🇺🇸 USA
Austral University 🇦🇷 Argentina
National Technological University (UTN) 🇦🇷 Argentina
National Technological University (UTN) 🇦🇷 Argentina
National Technological University (UTN) 🇦🇷 Argentina
As Product Director at Ponta, I led the design, POC, and launch of 9choice, a responsive, mobile-friendly system leveraging generative AI to create intelligent image-based challenges. This innovation replaced static text challenges with dynamic visual tasks that significantly increased brand engagement, nearly 2X user interaction, while improving UX and keeping bots at bay.
As Product Manager, led end-to-end delivery across mobile, web, Chromecast, and Smart TVs owning roadmap, content supply, ad surfaces, and UX to drive watchtime and revenue. Shipped core discovery and an AI-powered recommendations layer (collaborative + content-based) that scaled to 7M MAU, 10M+ ad impressions, and 35M+ viewing minutes.
Snack content video discovery embedded in ecommerce, enabling short‑form product exploration and creator social proof at scale. Led GTM, creator programs, and content ops, and launched an AI feature that auto‑generates seller scripts from product descriptions to accelerate clip creation. Delivered 4× sales uplift on featured items, 3× item views, 3M+ hours watched, and 1B+ UGC clip views in year one.
A live streaming feature enabling brands and top sellers to program dynamic content based on business-driven criteria. As Content Intelligence Manager, I led the team defining offer selection and scheduling strategies to boost engagement and sales.
I led Mercado Libre’s marketing research team to unlock actionable insights from 5M+ monthly listings in automotive and real estate. By powering creative, data-driven SEO content and press releases, we boosted organic traffic by over 20% and achieved nearly 1,000 tier 1 media mentions annually, driving major exposure with no paid investment.
As Applied Innovation Lead, I led the development of Gala, Banco Galicia’s AI-powered chatbot. Built on IBM Watson, Gala automated customer inquiries 24/7 via omnichannel, improving CX and reducing costs. Focused on credit card journey enhancements, collaboration with the CX team led to notable NPS improvements. Gala also pioneered WhatsApp integration, advancing digital banking accessibility in Argentina.