Esteban Angulo Profile Photo

Esteban Angulo

AI Product Leader

I am a Product Leader building AI-powered digital experiences. With 20+ years of experience, I blend deep expertise in AI monetization, data science, and UGC growth to create products that scale to over 50M+ users.

Core Competencies

AI-Powered Monetization & Growth

Leading AI-driven revenue strategies generating €4M+ ARR through ML personalization, dynamic pricing, and churn prediction.

Product Vision & OKRs

Defining and executing roadmaps scaling to 50M+ users with measurable outcomes and cross-functional team alignment across 7+ countries.

UGC & Creator Economy

Building user-generated content ecosystems reaching 1B+ views, optimizing creator incentives and reducing CAC by 27%.

Data-Driven Growth & Advanced Analytics

Transforming analytics into scalable growth strategies using SQL, Python, and ML to generate $200K+ incremental revenue from 5M+ listings.

AdTech & Programmatic

Developing programmatic advertising platforms (OpenRTB 2.6) with <120ms latency and 32% CTR improvement using GenAI optimization.

Live Commerce & Real-Time Engagement

Pioneering live streaming commerce generating $45M+ GMV with 18% AOV increase through real-time engagement and payment integration.

Education

MBA (2025)

Aalto University EE 🇫🇮 Finland

Becoming UX Strategist (2017)

NN/Group 🇺🇸 USA

Postgraduate Diploma in Digital Marketing (2016)

Austral University 🇦🇷 Argentina

Project Management (2014)

National Technological University (UTN) 🇦🇷 Argentina

Business Intelligence & DataMining (2012)

National Technological University (UTN) 🇦🇷 Argentina

Bachelor’s Degree in Information Systems Engineering (2010)

National Technological University (UTN) 🇦🇷 Argentina

Professional Experience

Ponta 9choice

9choice: Smart Gen-AI Image Challenges

As Product Director at Ponta, I led the design, POC, and launch of 9choice, a responsive, mobile-friendly system leveraging generative AI to create intelligent image-based challenges. This innovation replaced static text challenges with dynamic visual tasks that significantly increased brand engagement, nearly 2X user interaction, while improving UX and keeping bots at bay.

Mercado Play Project

Mercado Play: AVOD OTT inside ecommerce

As Product Manager, led end-to-end delivery across mobile, web, Chromecast, and Smart TVs—owning roadmap, content supply, ad surfaces, and UX to drive watch-time and revenue. Shipped core discovery and an AI-powered recommendations layer (collaborative + content-based) that scaled to 7M MAU, 10M+ ad impressions, and 35M+ viewing minutes.

Mercado Libre Clips Project

Mercado Libre Clips: UGC Video Discovery

Snack content video discovery embedded in ecommerce, enabling short‑form product exploration and creator social proof at scale. Led GTM, creator programs, and content ops, and launched an AI feature that auto‑generates seller scripts from product descriptions to accelerate clip creation. Delivered 4× sales uplift on featured items, 3× item views, 3M+ hours watched, and 1B+ UGC clip views in year one.